Concept Creation, Target group & Market Research, Art Direction, and Graphic Design

C’est is a fictional brand created during a four-week project. The brand was initially inspired by the characteristics and values of a fellow classmate and later developed into an in-depth concept and perfume brand. By researching gaps in the market and opportunities for a specific target group, we were able to find key insights into growing anxiety within Gen-Z boys and the rise of CBD in beauty products.

The project was done in collaboration with a classmate.