Entry for The D&AD New Bloods Awards a response to The Case for Her and Teen Vogue brief

Creative Strategy, Insight Research, Art Direction, Graphic Design and Film&Edit

Do you know about the orgasm gap?

Do you know its cause? And WHY does nobody talk about it? We’re convinced it is a matter of TERRIBLE sex education. For us girls, sex was hardly discussed when we were young. Whilst boys were bragging about jerking off, we felt too ashamed to talk about masturbation. We didn’t learn the proper name of our vulva or how to find our clitoris. Leaving girls ashamed to explore their sexual pleasure.

We want young girls to OWN their pleasure. That is why we made the Playbook, an interactive and intimate journal where girls can learn that sex is not just functional, it is emotional, spiritual and physical. The Playbook will guide girls to explore and enjoy their sexual pleasure by taking it into their own hands. We fill in what sex education leaves out.

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